Black Twitter and the Black Gaze

So we’ve all seen/heard of the comments from Guiliana Rancic on the E! Channel’s The Fashion Police, remarking that cute little Zendaya’s faux locs smelled like patchouli oil…or weed. If you haven’t you might be living under a rock somewhere. Or at the very least away from social media.

Zendaya checked Guiliana and the offensive comment – “There is already harsh criticism of African American hair in society without the help of ignorant people who choose to judge others based on the curl of their hair. ”

Black Twitter went in as only Black Twitter can (which I love!). Kelly Osborne attempted to distance herself and threatened to quit the show if they didn’t make it right.

And finally Guiliana made a more genuine apology then that fake ass one that she tweeted earlier.

Watch here

In summary, I hope that mainstream media has learned a few things. #1 – Black Twitter Don’t Play!!!

#2 It’s important to recognize that a real apology isn’t I’m sorry if you were offended..but even though I didn’t intend to hurt your feelings, I understand that I did and for that I’m sorry and finally

#3 – It’s amazing that things associated with blackness often provokes a dirty and/or derogatory undertone in the perception of mainstream media or receive no notice and/or attention whatsoever but when white people attempt to appropriate the same thing (examples-. Kylie Jenner’s faux locs were thought to be edgy by Guiliana, big booty’s on white women, cornrows on white women, etc), it’s in and trendy or edgy.

In light of the heightened twitter activism and the immediate results that come with it – this apology came within 1 day and the Oscar’s had the lowest ratings in the past 6 years largely in part due to the trending #OscarsSoWhite in response to the lack of black actor/film nominations – mainstream media will hopefully learn that you had better take black folks into consideration when it comes to American popular culture because we are watching, we are buying and as of late we are speaking, we are hashtagging, we are abstaining from your shows, your shops/sales, your books.

One can only hope that as we become aware of the power of our own gaze, we turn it to our selves and celebrate, uplift and move our own shit!